The Impact of Social Media on Marketing

In the past, customer service and marketing had separate functions, but now, the two functions are closely connected. Social media is a convenient way for customers to reach companies and ask questions about products or services. As social media platforms have changed, so have the marketing opportunities, but some platforms offer more than others. This article will explore the unique opportunities social media presents to businesses. You will also learn how social media agencies in Riyadh can grow your business.

Influencer marketing:

In a field where competition is fierce, and many products have similar features, utilizing an influencer can increase a brand’s chance of success. As a result, influencers can earn a decent salary and sometimes get free products and services. Using influencers to promote a product is one of the best ways to attract new customers and increase market share.

Brand discovery:

The impact of social media on brand discovery is significant early in the purchase journey. While peer-to-peer recommendations and TV advertising haven’t been replaced yet, the younger generation is disrupting the landscape. With an average time spent on smartphones of 3.5 hours per day, consumers are increasingly digitally influenced. Moreover, millions of people are active on the Facebook Family of Apps. Brands must continue to use social media to drive brand discovery.

Brand loyalty:

It’s common knowledge that 62% of millennial are more likely to become loyal customers if they see a brand engaging with them on social media. But what exactly is brand loyalty, and what role can social media play in it? This article will outline how social media marketing can increase brand loyalty and create an environment in which loyal customers feel appreciated and included.

Brand identification:

Firms’ use of social media is increasingly prevalent, but few studies are addressing the effect of such behavior on brand equity. This study explores how social media activity affects brand equity, identifies various components, and captures specific outcomes of social media activities for Fortune 500 firms. The authors employ hierarchical regression to identify the impact of social media on brand equity. While there are no clear-cut answers to the question of how social media impacts brand equity, the results demonstrate that social media can be an important tool in brand identity.